That’s why Briab chose Customer Connect & saves 750,000/year.

Briab, a leading player in fire and risk consulting services, needed a more efficient, simpler, and cost-effective way to manage incoming customer inquiries. By switching from Lime CRM to Customer Connect, they consolidated everything in one place – resulting in increased oversight, faster response times, and a more professional handling of the entire sales and case flow.

The switch also resulted in significant cost savings: Briab saves over 750,000 SEK annually by streamlining their processes and switching to a more flexible solution.

“We were looking for a simpler CRM and are now saving a lot of time and money”

Daniel Friberg

Marketing Manager, Briab

Challenge

Briab handles a large influx of inquiries daily regarding fire protection design, risk analyses, evacuation strategies, and advanced security consulting for everyone from property owners to construction and industrial companies.

The inquiries came in through several channels – email, web forms, and personal contacts – making it difficult to:

• consistently follow up on cases
• create uniform procedures across the organization
• assign cases to the right expertise within the team
• ensure that no important inquiries were lost
• find a CRM system that was more cost-effective

With the increasing demand for Briab's services, the need for a simpler centralized solution that could create structure and efficiency in the sales and delivery process grew.

Solution

With Customer Connect, Briab was able to consolidate all incoming inquiries into one system. This provided the company with a whole new level of control and quality in customer dialogue.

Customer Connect made it easy to:

• Receive and categorize inquiries about fire protection design, risk analyses, and consulting services
• Automatically assign cases to the right project manager or specialist
• Track customer cases throughout the entire process – from initial contact to quote and startup
• Ensure that all cases are handled quickly and consistently

Results

• Shorter response times and faster feedback to customers
• Fewer missed inquiries thanks to centralized case management
• More efficient resource allocation, where the right expertise is linked to the right case directly
• Briab saves a total of 750,000 SEK per year with Customer Connect
• More professional customer communication through uniform processes
• Increased sales and improved occupancy through better follow-up and structured workflows

About Briab

Briab is one of Sweden's leading consulting firms in fire and risk management, with assignments in areas such as:

• fire protection design
• risk analysis and security strategy
• evacuation dimensioning
• systematic fire protection work
• consulting for large and complex construction projects

With specialist expertise, innovative solutions, and a strong sense of social responsibility, Briab helps its clients create safe and sustainable environments. The company operates both in Sweden and internationally, with projects ranging from property development and industry to infrastructure and public environments.